The history of hamburger helper is incredibly interesting. Hamburger helper was born in 1971 under the Betty Crocker label. Over the years they expanded flavors and varieties to where we are today.
A timeline is the best way to display the history of hamburger helper.
- 1967: Betty Crocker releases a box dinner that was the precursor to hamburger helper. You had to cook the elements in separate pans before combining them together. Because of this it was not popular and was quickly discontinued.
- 1971: Betty Crocker takes a second stab at a boxed dinner by releasing Hamburger Helper. They promised thrifty convenience in one pan. Sales were hot and in the first year they estimated 27% of Americans had tried Hamburger Helper.
- 1972: Tuna Helper Launched
- 1973: Fruit Helper was born. Combining fruit, pudding, and graham crackers together.
- 1977: Hamburger Helper gets its iconic mascot, Lefty.
- 1983: Chicken helper came on the scene.
- 2003: Pork Helper launched, then was quickly discontinued.
- 2006: Hamburger Helper microwave singles hit shelves.
Hamburger Helper Sparks Nostalgia
It is hard for me to think about Hamburger Helper without getting a bit nostalgic. I think everyone has at least one memory with Hamburger Helper. The history of Hamburger Helper has its place in my own personal history.
I remember growing up on this stuff. When mom would be busy all day I knew what would be for dinner. My parents loved Hamburger Helper for the convenience and the cost. It was a cheap way to feed our big family. You could take that single pound of hamburger and keep the family happy. Pro tip, my parents would add more pasta to the mixture to help stretch it even further.
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